McDonald’s has had its share of stumbles in its quest to innovate. The Arch Deluxe, intended to appeal to adult palates with a sophisticated recipe, fell flat due to high prices and complex marketing. The McAfrika faced backlash for its insensitivity, being released during a time of famine in Africa. And while the McLean Deluxe aimed for a healthier option, consumers found the taste lacking.
A&W also missed the mark with its 1/3-Pound Burger, largely because customers didn’t realize it was bigger than a 1/4-pounder, leading to poor sales. Friendly’s Grilled Cheese Burger Melt confused customers with too many carbs, while Burger King’s sliders failed to deliver the expected fast-food convenience. Jack in the Box’s Mini Sirloin Burgers were axed due to complaints about their lackluster size and quality.
Recently, McDonald’s has attempted new ventures like the McPlant, aiming to cater to meatless diets. However, like the Angus Burger and the Hula Burger before it, they may struggle to find a lasting audience. Arby’s Wagyu Burger, too, faced criticism despite its premium positioning. Each of these attempts showcases the difficulties fast food giants face when stepping outside their traditional menu items.
